British Humor: Toyota RND Concept Is Just a Joke

Toyota RND Is Just A Joke

Two days ago the Toyota UK division posted a mysterious photo indicating a “RND Concept” is coming on its way.

In fact, this is just a joke and the “RND” stands for “Red Nose Day”, which is considered to be a semi-holiday in UK (you can learn more history about this day here). The “RND Concept” is nothing but a Toyota Auris with a red nose.


While it is a good idea for a large corporation to participate in a charity activity, however, the way to market it is a different story. New model/concept debut is a serious event for an auto maker, from my point of view it not so appropriate to raise the whole world’s attention, then turn out to be just a joke for a regional/local event.



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