Luxury car rentals becomes popular in US market

Rent in Style

When talking about rental cars, most people will think about renting a Ford Focus, Chevy Malibu, Toyota Camry, Starting from the recent 2 or 3 years, luxury cars are increasingly becoming the norm in major rental car companies.

Take Hertz for example, currently one of its popular premium car brand is Mercedes-Benz, mainly the C/E/GLK class. Hertz’s major competitor, Avis, is dedicated to BMW. The 3/5/X3/X5 are the popular models.


Hertz goes a step further and now offers some more expensive cars for rent, which includes the Mercedes AMG models, BMW M cars (M3, M5) and all Porsche models. Specifically the fleet includes:

Land Rover: Range Rover

Porsche: Boxster, Cayman, 911, Cayenne, Panamera

Mercedes-Benz: C250/300, SLK250, E350, S550, GLK350, GL450, G550, SL550, C63AMG, E63AMG, SLS AMG

BMW: 328i, 528i, 650i, X5, M3, M5

These cars are all available in major US airport branches and they are all bookable on Hertz’s website.

In 2012, 3.3% of BMW passenger car sales are fleet registration; compared to Audi’s 5.7% and Mercedes-Benz’s 4.5%; For SUVs, BMW’s fleet sales is 4.5%, Audi is 5.9%, and Mercedes-Benz is a shocking 9.6%. Of course we can expect that these percentages should be much higher in 2015.


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