Mercedes-Benz Reveals Future Product Branding Plan

What Kind of Branding Plan Does Mercedes Have in Mind?

 

Mercedes-Benz released some interesting news that clearly states there is a future branding plan in mind. It regards how they will name the “special” versions of their existing vehicle models.

– For variants focusing on high-output and sporty handling, Mercedes plans to use the “AMG” brand after the model number.

– For variants which belongs to the ultra-luxury/exotic sector, the “Maybach” name will appear after the model name.

The first “Maybach” product will be the S-class Maybach, which is said to add another 10 inches to the current US market S-class wheelbase, which has already reached 124.6in. Therefore, the S-class Maybach’s total length will be extended to 216.5 inches.

2015_Mercedes-Benz_S550_1

 

That’s all for now, stay tuned for more information on the “Maybach”. We’ll keep you posted!

 

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