Almost all major auto makers in the industry have its own luxury brand, and Ford knows the importance of keeping a luxury brand of its own, which is Lincoln.
Many people have the impression that Lincoln vehicles do not sell well and are never major competitors to the big players such as Mercedes, BMW, Audi, Lexus, Acura, Infiniti etc. The reason that Ford has not build a solid foundation for Lincoln earlier is because previously, Ford owned other luxury brands such as Jaguar, Land Rover, Aston Martin and Volvo. But these have all gone during the 2008 financial crisis which makes Lincoln the only hope for Ford’s luxury branch.
Currently Lincoln vehicles are sometimes crit...
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