Cadillac LTS tagged posts

Today Cadillac announced its new plan for naming its product line. The rule is quite simple: all of its current and future vehicles will be name in the format of  “CT[x]” (here x = a number starts at integer “1”, higher value means higher market position of the car).

For example, previously rumor said the upcoming Cadillac full-size sedan’s name will be “LTS”, now its official name is “CT6”. Below is a spy shot of the Cadillac CT6 full-size luxury sedan.

You may recall recently there is another brand also has this dramatic change of nomenclature, yes you are right, the Infiniti. You may also has a feeling that this is a similar strategy – yes you are right again.

Johan ...

You may challenge the rule that, a “true” luxury brand need to have a full-size sedan to prove the brand’s position; but at least most of the luxury brands in the world are doing this. Even for some brand that did not have in the past, are planning to do this – for example the Volvo S100 we reported a while ago.

For Cadillac, it does have a full-size sedan now (the XTS), but that it is based on the front-wheel-drive platform. In most people’s mind, FWD contradicts with “true luxury sedan”. For example you will not see a FWD Rolls-Royce Phantom, or a FWD Bentley Mulsanne...