Today news emerged from internet that Aston Martin is filing petition that to exempt its Vantage and DB9 models from the new NHTSA side crash safety standards. Its reasons are in two aspects: 1. the company does not have money to make modifications to those two models; 2. very few of those models will be sold in US in the next several years.
In the documents Aston Martin submitted to the government, which can be publicly viewed online, I have the following interesting findings.
1. For 2012, Aston Martin’s gross profit margin is 32.12% (148,138/461,237). This ratio measures the profit margin that without considering the selling/distribution/administrative/R&D expenses.
2...
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