There are two major production offroad pickup trucks in the market at this moment: the Ford F150 Raptor and the Toyota Tacoma TRD Pro. Those two models usually are sold around MSRP (not easy to negotiate), therefore there is higher profit margin and makes sense for a business case.
Apparently this attracts Dodge too. In the Detroit auto show yesterday, Dodge debuted the offroad version of its Ram 1500 pickup truck – the 2015 Ram 1500 Rebel. You can see our live photos below, the unveil was somewhat interesting, as the Ram 1500 Rebel “emerged” from the wall.
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