Land Rover Evoque tagged posts

Yesterday, Jaguar Land Rover’s new China factory, located in Changshu, Jiangsu province, officially started its production. This marks the completion of JLR’s first step in product localization process in the China market.

The JLR China factory is a 50:50 joint venture between JLR and Chery Automobile (a Chinese automobile company).

If you are wondering whenever each foreign auto maker wants to setup a factory in China, why it need to cooperate with a Chiese automobile company in the form of joint venture? The simple answer that the Chinese government offers significantly better benefits/tax exemptions for such incorporation form...

Back in 2012, Jaguar Land Rover signed contract with Chinese auto maker Chery Automobile, to set up a manufacture plant in Changshu, a city in China’s Jiangsu province. This is a 50:50 joint venture. Below image is the ceremony of start construction of the factory in Nov.18, 2012.

The factory will be completed in the 4th quarter of this year, and its annual production volume will reach 130,000 units.

The first model the Land Rover Chinese factory will produce is the Evoque, and the second model (not finally decided yet) will be the next generation of LR2. The Chinese built Evoque is already revealed in last week’s 2014 Guangzhou Auto Show.

The long term road map of the ...