Lexus announced its April 2014 sales stat yesterday, and it can be seen the GX460 sales is 2.5 times of the same month last year.
If we look closer we can see the trend that beginning October 2013, the GX’s sales volume started to explode. In Octorber 2013, Lexus sold 1.65 times of what it sold in October 2012; and even the extensive wind chill monthes earlier this year did not impact its sales at all, doubling the number of the same month in the last year.
This is a very good case for marketing analysis. It tells us two important facts that makes your product to be successful: 1. price; 2. external appearance.
Compared the 2014 model to 2013 model, the GX460 lowered the...
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