From VW official press news, its Audi brand enjoyed a 21.1% sales growth for the Chinese market in the first quarter of 2014, total sales is 124,520 units. The hottest selling model is the A3 hatchback and sedan.
Audi has 2 factories in China, one in Changchun and another in Foshan. It is also the best selling luxury brand in China. During the full year of 2013, Audi sold 492,000 units, BMW sold 390,700 units and Mercedes-Benz sold 228,000 cars.
There are multiple factors that contribute to Audi’s success.
1. The most important reason is VW’s early entry in the Chinese market, and it is among the earliest foreign car makers that set up localized factories in China...
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