During an interview with Automotive News Europe, the Volvo CEO made some comments about the upcoming redesigned 2016 XC90: “There is no second chance, of course. This has to work. We’re confident it will.”
We all know the fact that, Volvo’s sales performance has been lacked behind other luxury brands in US market for a long time. For example, during 2013, Volvo sold a total of 61,233 units in US; compared to BMW’s 309,280 units, Mercedes-Benz’s 334,350 units, Audi’s 158,061 units and Lexus’ 273,847 units.
This year (2014) Volvo does not has major new/redesigned model releases, so do not hope its sales volume will be dramatically different than 2013...
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