You may still remember several months ago Jim McDowell, VP of MINI USA, told US media that BMW management is considering stop making several models that do not sell well.
Today we got insider news indicating the departing models in the plan: the Paceman and also the Coupe (including the Roadster).
The decision is based on BMW’s current cost cutting initiative, and also MINI brand’s not-so-satisfactory sales performance this year (for 2012, MINI USA achieved a 15% growth; but it only saw a 0.5% enhancement in 2013). The MINI models being cut will be those with extremely low sales volume...
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