Lincoln tagged posts

Ford Keeps Faith in Lincoln Brand, Green-lighted $5 Billion Investment

Almost all major auto makers in the industry have its own luxury brand, and Ford knows the importance of keeping a luxury brand of its own, which is Lincoln.


Many people have the impression that Lincoln vehicles do not sell well and are never major competitors to the big players such as Mercedes, BMW, Audi, Lexus, Acura, Infiniti etc. The reason that Ford has not build a solid foundation for Lincoln earlier is because previously, Ford owned other luxury brands such as Jaguar, Land Rover, Aston Martin and Volvo. But these have all gone during the 2008 financial crisis which makes Lincoln the only hope for Ford’s luxury branch.

Currently Lincoln vehicles are sometimes crit...

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Impression: 2015 Lincoln Navigator

Among all the full-size SUVs in the US market, the Lincoln Navigator is a truck that always forgotten by some consumers. In 2013, GM sold a total of 22,514 units of the Cadillac Escalade, compared to 8,613 units for the Navigator.

Both of the Escalade and Navigator are truck-based SUVs, which are using the body-on-frame construction. The reason why the Navigator received lower sales is because some of its major features and styling are outdated. Therefore, Lincoln extensively revised the 2015 Navigator to make it to be competitive again.


Changes made to the 2015 model includes the brand-new 3...

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Actually How Many People Lease Their Cars?

We always hear the idea of leasing cars, or maybe you are already leasing a car at this moment. There are also debates whether leasing or purchasing saves you more money. There is no absolute answer for this question because the final cost depends heavily on your income/expense/tax situations, therefore it is case by case.

In US, since you do not own the title of the leased car (the leasing company that owns the tile), this is classified as an operating lease...

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Ford replaced its Lincoln brand chief designer

According to Ford, it replaced its former Lincoln brand designer Max Wolff, with David Woodhouse. This new HR change happened in last December.

Woodhouse joined Ford back in 1999. Before that he worked for GM. During his previous work in Ford, Woodhouse oversaw the exterior design of the previous-Ford-own luxury brands such as Jaguar, Aston Martin, Land Rover and Volvo.

While we do not know the actual reason why Ford let Wolff step down his post, we know Wolff did make good progress for the Lincoln brand. The model he was in charge of the exterior design, the Lincoln MKZ’s sales gain 36% in the last quarter.


It looks like Ford put a big hope on the exterior design to b...

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