Scion iM:Toyota Corolla Hatchback in US Market

Scion iM Concept Car Sneak Peek


Scion is going to debut the iM concept car in next week’s LA auto show. Today, Toyota gave us a sneak peak of this new model badged with the one and only, Scion brand.


Toyota previously sold the Corolla hatchback version in the US market under the “Matrix” model name. However, Toyota decided to pull the plug after the 2013 model year, due to declining sales. We get it since we all know US consumers aren’t big fans of hatchbacks, right?

In fact Europeans likes hatchbacks more than folks in the US, therefore Toyota is selling the latest hatchback version of the Corolla, called the “Toyota Auris” in Europe. The Scion iM is a rebadged version of the European Auris.

It’s logical for Toyota to put this model under the Scion brand, since Scion has a narrower and smaller customer base,  focusing on niche markets, so Toyota will not be bothered with the sales volume of the iM. See the below press release for more details.

[expand title=”Click to view press release”]
Modern and Magnetic: Scion iM Concept Car to Debut at LA Auto Show
European Racing Circuit Styling and Hatchback Versatility for Scion’s Adventurous Audience

TORRANCE, Calif., Nov. 12, 2014 – Whether it’s exploring the mountains or playing at the beach, Los Angeles offers adventures off every freeway. Young people just need a vehicle to get them, and all their gear, to their destination in style. The new Scion iM Concept car is designed with that in mind and will debut on Wednesday, November 19 at the Los Angeles Auto Show.

The iM Concept is a five-door compact hatchback with sporty looks inspired by those seen on the European touring car racing circuit. The concept brings in captivating styling with edgy, geometric grille inserts, deep air intakes and fog lights. The custom-blended “Incrediblue” paint is complemented by matte silver and gunmetal accents.

To create a grounded appearance ready for the road, the iM Concept has wide aerodynamics and a lower ride height. The performance inspiration carries through into the 19-inch forged alloy wheels and sporty performance tires. Vented front rotors and 4-piston calipers work with the adjustable height racing suspension to complete the racecar-influenced design.

“The tastes of today’s younger buyers have evolved. They want a car that provides excitement and individuality, as well as the comfort, technology and reliability that Scion offers,” said Scion Vice President Doug Murtha. “The iM Concept combines sleek styling with the versatility of a modern hatchback to catch the eye of Scion customers. Stay tuned for more on how we will bring this vision to the road.”

Scion’s press conference will be held at 3:40 p.m. on Wednesday, November 19 at Scion’s display in the South Hall. To follow Scion news at the LA Auto Show use the hashtag #iMDriven or visit

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One comment to Scion iM:Toyota Corolla Hatchback in US Market

  • Jay  says:

    I’ll be honest, I had my doubt about the Scion iM. I just wasn’t sure how a hatchback Scion would turn out.

    I am pleasantly surprise. It has a great design and that color blue looks really good!

    I think it’s a great move to add the hatchback to the Scion brand too. The Matrix, like you stated, didn’t go over well in the US at all. However, I can see drivers in the racer niche grabbing the Scion iM.

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